The Importance Of Color In Fashion

Color
is one of the most important factors in fashion. Color is very handy, and if
used correctly, it will work wonderfully in your favor. The way we perceive
color is important. For example, you’re more likely to look at something that
shows pops of color and is vibrant. I mean, you wouldn’t look at a billboard or
ad that was only gray and black, right?
I will be explaining how to use color to your own advantage.

You
remember the color wheel right? That circle with our favorite colors that you
always saw in elementary art class? The color wheel is an advantageous tool in
learning how to coordinate color in an outfit. There are different components
to the color wheel: Primary, Complementary, and Analogous colors. Primary is
usually red, yellow, blue, and sometimes green for some reason. Analogous
colors are purple, green, and orange. Complementary colors are opposite colors
on the color wheel. They are pairs of color that create the strongest contrast
with each other, such as red or pink/green, purple/yellow, and blue/orange.

Primary
colors are usually the colors that stand out the most. They create the best pop
out color in a black, white, or gray outfit. Primary colors are usually colors
that the eyes gravitate towards due to their strong hue. Not to say any other
color wouldn’t pop out, but those three tend to be the most popular and
strongest.
Complementary colors are
great for color blocking outfits. Color blocking is done by taking
complementary colors and putting them together.
I know you’ve seen Solange Knowles or Rihanna wearing a color block
outfit and looking hot! Give it a try and put together the basic complementary
colors. See if you like it!

Now
let’s talk about accessories and shoes. Your accessories can be a great way to
add color to an outfit. If you’re wearing an all black or white outfit, add
some color by wearing a red hair bow or a colorful statement necklace. Or maybe
your shoes can be the statement by making them another color that contrasts
your outfit. Make it simple. You could also put analogous colors together and
be harmonious. You could wear an orange top with purple lipstick. Try to avoid
going over the top and mixing too many colors. That leads to a non-harmonious,
disorganized look. Though accessories and shoes can add to an outfit, you want
to make them as subtle as possible to balance the look. For example, you
wouldn’t want to wear an all black outfit with a blue bow, pink shoes, green
necklace and red lipstick.

Think
of the pop out color of your outfit as an advertisement. Which item are you
trying to market? It becomes an eyesore when the eyes can’t gravitate to
something specific. Though you might be trying to show the entirety of your
outfit, there is always that one component of it that the eyes will gravitate
towards, and it’s usually the pop of color. Now go to your closets and start
color blocking and pop some color into your outfits
!

-Debbie Igunbor

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